Beauty Products
--Technological forces--
Beauty Products
Schezza-Colombia
As time runs, technology is changing the way how people purchase products. According to the Future Foundation, by the year 2020 the 87% percent of the people are going to buy their products online, and the 45% of them, are using a cellphone for this. For example, L’Oréal Paris, created “Makeup Genius” app. It uses facial mapping technology to transform iOS devices (iPhone and iPad) front camera into a virtual mirror where you can “try on” L’Oréal Paris products in real time.
Nowadays internet gives people ways to give their opinion about different products in a specific industry. This can affect our company because we need all comments about our products to be good; only one negative comment can create a bad reputation for our company.Throughout social media, as Facebook, Instagram, Twitter and Snapchat, people upload videos promoting makeup and cosmetic brands
It's important for customers to feel safe during a purchasing on Internet. We, as a company that sale their products through our webpage, have to provide them a safe website through the SSL (Secure Socket Layer), to make their transactions.
As time runs, technology is changing the way how people purchase products. According to the Future Foundation, by the year 2020 the 87% percent of the people are going to buy their products online, and the 45% of them, are using a cellphone for this. For example, L’Oréal Paris, created “Makeup Genius” app. It uses facial mapping technology to transform iOS devices (iPhone and iPad) front camera into a virtual mirror where you can “try on” L’Oréal Paris products in real time.