In the evaluation between the market growth dimension and the competitve position growth, our organization is located in the Quadrant II. As an emergent organization, Schezza Colombia lacks of a distinctive competence or competitive advantage but in the other hand our industry,the cosmetic products industry present a yearly revenue growth of about 2 billion dollars (http://www.statista.com/statistics/243742/revenue-of-the-cosmetic-industry-in-the-us/). Because of this two reasons is that we are going to implement strategies as market penetration, market development and related diversification.